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Franchising is a business model in which a company grants individuals or groups the right to operate a business using its brand, products, and processes. This arrangement allows the franchisee to benefit from the established reputation and customer base of the franchisor. Franchising offers a proven business model and support system, making it an attractive option for entrepreneurs looking to start their own business. By becoming a franchisee, individuals can tap into a successful business concept while receiving guidance and assistance from the franchisor. This partnership can lead to a higher likelihood of success compared to starting a business from scratch.